The Team:

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Clay Young

Co-Founder

With a professional background in Operations and Project Management, Clay takes his practical use of the kaizen approach of continual improvement to enhance business's impact on their themselves, their community, and environment. His 20 year of exploration and stewardship of the outdoors now translates to a passion to make outdoor industry brands more sustainable and good for business. When he is not consulting, you can find Clay around the world backpacking, climbing, fly fishing, and getting stoked for the next adventure with his wife Hannah and rescue dog Ender.

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Will Totten

Co-Founder

With an extensive background in Business Development and Marketing within the financial industry, Will decided he needed to shift focus in his career to work to build more sustainable business environments to preserve what is good in this world for future generations.  Will realized the best way to achieve this was to use his business expertise to help other companies strive to do better.  Will combines an MBA, ChFC, and Digital Marketing Analytics background to help our clients develop organizational strategies to attain their B-Corp Certification.  When not at work, you can find Will on multi-day river trips, snowboarding at Crested Butte, or hiking with his partner, Jill, and their pup, Chessie around their home in Gunnison, CO.